About the brand

He is recognized as an event curator, marketing entrepreneur, and a tastemaker. What unites all fronts of his life is his passion for music, culture, and identity. Sathish Bala has incredible vision and drive with which he is creating opportunities for his community.


In 2006, his entrepreneurial spark and passion for music collided and Sathish launched desiFEST. The platform offers a place for artists of South Asian descent from North America and the United Kingdom to share their Urban, fusion sound to an audience no one else has been able to capture. Hosted in Yonge and Dundas square, desiFEST celebrated 10 years in 2016 and continues to be an annual highlight not only in the Greater-Toronto-Area, but the world.


desiFEST Music Academy is a natural extension for Sathish Bala and desiFEST. The music industry has undergone extreme changes over the past few years, many of which have opened the doors for developing bands and artists. Gone are the days where the only option for getting fans to hear your music relied upon support from a limited number of “gatekeepers.” desiFEST Music Academy provides artists, managers, and business entrepreneurs with the foundational music marketing base they’ll need to succeed and thrive in this new music business.

Join & Teach

We are looking for new teachers and mentors. Join us and help make a difference. Working directly with the students, you will be critical to their success. We pay well, good team and culture and lots of perks.